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WEDDING DRESS EXPRESS: AUSTRALIA'S MOST AFFORDABLE WEDDING DRESSES
BY HILARY THACKER, MANAGING DIRECTOR, WEDDING DRESS EXPRESS PTY LTD
DATE PUBLISHED: 16 JULY 2010
One Brisbane-based online wedding dress retailer has been quick to respond to an emerging global trend with brides-to-be. Today's brides are expecting high fashion wedding dresses for a fraction of the cost of a designer dress. It comes as a big shift in consumer attitudes in the bridal wear market from just a few years ago, when brides were prepared to spend up big on their dream wedding dresses. In 2010, brides are scaling back both on their spending, and on their expectations.
According to a study released by US bridal giant David's Bridal earlier this year, 50% of brides consider it a priority to spend less than $800 on their wedding dress, and 54% of those surveyed said that wearing a designer label wedding dress was not a priority to them. Compare this to their priorities in 2007, when 47% responded that they wanted to purchase two dresses for their wedding (one for the ceremony and one for the reception) and 60% of brides wanted a custom made designer wedding dress.
Wedding Dress Express has led the market charge in Australia by launching "The Complete Bridal Package". The popular package includes unlimited options for brides to choose any wedding dress, veil, tiara or headpiece, shoes, bridal jewellery set and lingerie from the store's current collections, for the one low package price of AU$990. The package also includes shipping to anywhere in Australia, custom measuring on the wedding dress, a wedding dress bag, a tossing garter and a pair of toasting champagne flutes for the bridal table. It's unbelievable value, considering that according to a recent survey by truebride.com.au, the average spend on the bride's wedding dress, shoes, and headpiece in Australia was a whopping $2,330.
Due to the popularity of the bridal package, "The Complete Bridesmaids Package" for AU$990 was launched and is the website's second most popular package. It provides top to toe outfits for 3 bridesmaids plus one flowergirl, and the bridesmaids can choose any dresses in the bridesmaids collections in the store. Wedding Dress Express's focus is to have their dress collections made up of styles that can be readily worn again, in response to bridesmaids now having to pay for their own outfits. The store also offers no deposit lay-by for up to 12 months, to assist cash-strapped couples to budget for their weddings.
The retailer believes that every bride should look and feel sensational on her wedding day, regardless of her budget. Now brides across Australia have a place where they can shop online from home for high quality affordable bridal wear, irrespective of where they live and without breaking the bank. Ready to wear wedding dresses start at a bargain-basement price of only $198 and made to order wedding dresses ranging from $450 to $890, with the average price of a wedding dress around the $600 mark. Wedding Dress Express has clearly tapped into something that is a really hot trend right now, having provided outfits for over 120 weddings this year alone. Not bad, considering the business was only launched in September, 2009.
Here's the Top 5 drop-dead gorgeous wedding dresses from Wedding Dress Express that won't break the bank:
 Style: CW09 Price: $800 (Click on image to view details)
 Style: CW05 Price: $850 (Click on image to view details)
 Style: BRW04 Price: $610 (Click on image to view details)
 Style: BRW09 Price: $800 (Click on image to view)
 Style: BRW05 Price: $610 (Click on image to view)
Happy Shopping.
Wedding Dress Express is 100% Australian owned, managed and hosted.
This article is protected under Copyright law. It may not be reproduced in part or in whole without express permission.
Copyright Wedding Dress Express 2010.
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