Privacy Policy

Last updated: 3 July, 2016

Wedding Dress Express (“WDE”, “us”, “our”, or “we”) strives to offer the visitors of our website and all subdomains of our web site as well as all services related to the web site (collectively, “the site”) the many advantages of internet technology and to provide an interactive and personalised experience. In order to do this, we may, at times, use “Personally Identifiable Information” (any information that can be used to identify a specific individual, such as a name, postal address, telephone number or email address) subject to the terms of this statement (“Policy”). Please note that this Policy applies only to information collected by WDE online and does not impact information collected or used by WDE through other means.

By using this Site, you signify your acceptance of this Policy. We reserve the right to change the terms of this Privacy Policy. We will announce any such changes by posting a revised draft of this Policy on the Site. You can determine when this policy was last revised by referring to the “Last Updated” legend at the top of this page. By continuing to use the Site following such changes, you will be deemed to have agreed to such changes.

The Type of Information Collected

How we collect and store information depends on the page you are visiting, the activities in which you elect to participate and the services provided. For instance, you may choose to become a member of the Site (“Member”) in order to participate in certain activities on the Site and enjoy special benefits offered only to Members. To become a Member, you are required to register by providing your name, phone number, postal and email addresses. You will also be asked to create a Username and Password. You may also be asked to provide Personally Identifiable Information in connection with sweepstakes, competitions, raffles, games and similar promotions on the Site, as well as in connection with surveys and other Site activities. Visitors who wish to purchase products from the Site will also be asked to provide their name, shipping and/or delivery (if different from the postal address) addresses, telephone number and email address. Members who choose to participate in the Blog section of the Site will have the opportunity to share ideas and thoughts about various topics with other Members, and create a user profile. Use of the Blog is governed by the Site’s Terms of Use. The Blog is accessible by all Members and users of this service should be mindful that any information posted will become public information and will be available to other participating Members and visitors to the Site. Accordingly, if you choose to participate in the Blog, and post information to this section of the Site, please use discretion. You must create a name (“Username”) to use and access the Blog.

Site Visitor Information Collected

We constantly seek to make improvements to the Site. As part of these efforts, we may collect and analyse certain “Aggregate Information” (information that does not allow us to identify a specific individual such as using a particular browser to access the Site) and about how visitors use the Site. When you visit our Site, we may collect various types of technical data. This data includes (but is not limited to) domain and/or web browser information. We may track which web site you visited before arriving at the Site and the web site you link to when you leave the Site. We may also keep a record of which pages of the Site you visit, and how long you spend on each page. We may also use “cookies” and other technologies on the Site. Cookies are small pieces of information that our server places on a visitor’s computer hard drive to enable that person to more easily communicate and interact with the Site and to provide us with important information on how visitors use the Site. For example, we may place a cookie on a visitor’s computer when he/she visits the Site. The next time that person visits the Site using the same computer, our server will recognise the cookie and the visitor. We may also use cookies to collect information about a Member who visits the Site without signing in (or who signs out but continues visiting the Site). Further, cookies and other technologies may be used in email messages sent by us to help us measure the effectiveness of our advertising and how visitors use our Site. With respect to advertisements, information about your visits to this Site, such as the number of times you have viewed an ad (but not your name, address, or other personal information), is used to serve advertisements to you. For more information about how to “opt-out” of these ad cookies, please click here.

Many web browsers are automatically set to accept cookies. You may change your browser settings to either reject cookies or notify you when a cookie is about to be placed on our computer. Please note, however, that rejecting cookies while visiting the Site may result in certain parts of the Site not operating correctly or as efficiently as if they were allowed. Cookies must be enabled in order to register with the Site. Click here to see How to Enable Cookies.

How Personally Identifiable Information is Used

We collect and use the Personally Identifiable Information you provide to enhance your visit and deliver more individualised content and advertising. For example, we may use Personally Identifiable Information collected on the Site to communicate with you regarding products and services offered by WDE and our affiliates and partners and other topics we think you might find of interest; in the administration of sweepstakes, competitions or other promotions; and to process e-commerce transactions. In addition, we use Personally Identifiable Information, such as your purchase information, to improve the performance of our Site, to customise the content and layout of our Site pages for you and to inform you of new areas of the Site and product specials.

How Aggregate Information is Used

Aggregate information collected on the Site may be used and disclosed in any way. For example, we may collect and analyse collected Aggregate Information to determine how many visitors arrived at certain pages of the Site, how long they stayed on those pages, and where they went afterwards. This information allows us to determine which pages might be the most interesting to our visitors and enables us to provide them with a better and richer experience on the Site. Additionally, we may use Aggregate Information to improve the performance of our Site, and to customise the content and layout of our Site pages for you. Occasionally we may share Aggregate Information with third parties, such as our business partners, for marketing and promotional purposes. Aggregate Information gleaned from your use of the Site may also be used to inform you of new areas of the Site and product specials. We may supplement Aggregate Information collected from the Site with similar information obtained from our affiliates, companies with whom we have marketing or other business relationships, and other third party sources. Please note that certain Aggregate Information may be linked with Personally Identifiable Information. Any such linked information will be treated as Personally Identifiable Information for the purposes of this Policy as long as it is so linked.

Sharing Personally Identifiable Information with Third Parties

Certain activities and services are provided by third parties in order for us to conduct our business. We may share your pertinent Personally Identifiable Information with third parties only for the purpose of enabling such third parties to provide such activities, services or products. For example, if you choose to purchase a product from this Site, we may use outside vendors to ship your order to you. In this instance, we would need to provide certain Personally Identifiable Information, such as your name and shipping address to these vendors. We may also disclose Personally Identifiable Information in order to: (1) comply with applicable laws; (2) respond to governmental inquiries or requests; (3) comply with valid legal processes; (4) protect the rights, privacy, safety or property of WDE; (5) to permit us to pursue available remedies or limit the damages that we may sustain; and (6) enforce our Terms of Use.

Apart from the purposes stated above, WDE will not sell, rent or share your Personally Identifiable Information with Third Parties.

Information Provided to Linked Web Sites

This Site may contain links to third party web sites, including, but not limited to, the web sites of companies with whom we have business or marketing relationships such as companies that sell products and services. If you link to a third party web site, you will leave this Site and this Policy will not apply to your use of, and activities on, those other web sites. If you provide Personally Identifiable Information to any such third party web site, your transaction will occur on such third party’s web site (not this Site) and the Personally Identifiable Information you provide will be collected by, and controlled by the privacy policy of, that third party. We encourage you to read the legal notices posted on those third party web sites, including their privacy policies. We shall have no responsibility or liability for your visitation to, and the data collection and use practices of, such third party web sites. Please note that this Policy does not address the privacy or information practices of any third parties.

Information Protection

We take reasonable precautions to safeguard the Personally Identifiable Information transmitted between visitors and the Site and the Personally Identifiable Information stored on our servers. We use encryption for the transmission of data to our servers during member registration, sign in and order check out. Unfortunately, no method of transmitting or storing data over the internet can be guaranteed to be 100% secure. As a result, although we strive to protect your Personally Identifiable Information, we ensure the security of any information you transmit to us through or in connection with the Site. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), you must immediately notify us of the problem by contacting us at In the unlikely event that we believe that the security of your Personally Identifiable Information in our possession or control may have been compromised, we may seek to notify you of that development. If a notification is, in our sole discretion, appropriate, we would endeavour to do so as promptly as possible under the circumstances, and, to the extent we have your email address, we may notify you by email. If you receive an email or other correspondence requesting that you provide any sensitive information (including your Site password) via email or to a web site that does not seem to be affiliated with the Site, or that otherwise seems suspicious to you, please do not provide such information, and report such request to us to

Unsubscribing or “Opting-Out” Choices

You may choose not to receive promotional emails or electronic newsletters from us by: (a) following the “unsubscribe” instructions in the specific email from which you wish to opt-out; (b) visiting the My Profile section of the Site and following the appropriate instructions; or (c) sending an email to, or (d) clicking on “unsubscribe” function on the Site’s home page . Please allow up to three (3) working days for such a request to be processed.

Updating Your Personally Identifiable Information

If you want to review, correct, or change Personally Identifiable Information in “My Profile”, please log on to the Members section of the Site, and follow the appropriate instructions.

Storage and Maintenance of Information

We maintain the Site in Australia. By providing Personally Identifiable Information and other information to this site, you understand and consent to the collection, use, processing and transfer of such information within Australia.


We encourage parents to use the Site with their children. However, this Site is not directed towards children under the age of 16, and we request that children under 16 not provide Personally Identifiable Information to the Site. If a child has provided our Site with Personally Identifiable Information, we ask that a parent or guardian send us an email and we will delete the information about the child from our files. Send emails to: